History of Genuinely Blended

The Genuinely Blended brand was created in July 2019 and was known as "Genuinely Blended Prints." The business offered custom printed supplies that consisted of: invitations, programs, business cards, labels, awards, certificates and anything printed. 

Unfortunately, a year later the small business took a major hit as sales declined due to the global pandemic. With quarantine guidelines in effect combined with more and more people opting for a virtual way to conduct events and life, the demand for printed materials was on a steady decline.

The vision and expectation of the business had to be re-examined and assessed thoroughly for a full relaunch and rebranding of the business.  After careful consideration it was decided to shift focus from printed supplies to another custom-making platform.  The business will now offer custom home/kitchen products in the form of custom kitchenware, home décor, framed décor, doormats and custom crafts. 

The only product that will carry over from the previous offering is custom labels.  This was a tough decision to make but due to the pandemic and how it has shifted the way of life and conducting business for many, the change was an important business decision.  With the demand for printed items no longer sought after, the main focus was for the business to evolve with the times.  As the business continues to grow the expectation is that there will be many more custom items that will be available, these items will be featured on the website with plans of introducing a new item/product to the business each month.